Vice President – Sales
As Vice President of Sales, Ron champions the revenue generation for the company by determining growth strategies and plans for the entire portfolio of hotels, setting priorities and targets for new and existing business. His responsibilities and authority extend to all sales, marketing, and revenue functions, including direct sales, digital advertising, sales training, recruitment and performance tracking. By developing and maintaining the overall revenue maximization plans for the portfolio and company he ensures that RevPAR share continues to grow companywide. Ron is a multi-faceted operator with a solid leadership track record, utilizing experience and expertise in both operations and sales, which includes P&L management, owner relations, market share expansion, capital projects, productivity improvement, labor cost control and revenue generation to exceed expectations and reach optimum performance levels. Ron joined Real Hospitality Group in 2014 from Crestline Hotels & Resorts, where he enjoyed a 12-year career. In addition to his long career with Crestline, he spent 14 years with Tollman-Hundley Hotels, where he held various senior leadership positions in both Operations and Sales & Marketing. Ron began his career with Omni International Hotels in Orlando with other assignments in Atlanta, Boston, Washington DC and Charleston. He has held regional oversight over such brands as Marriott, Renaissance, Hyatt, Hilton, Courtyard and boutique lifestyle hotels in primary markets internationally.
Ron is a current member of the NYC & Co Hotel Committee and an active member of the Hospitality Sales and Marketing Association International Hotel Management Company Sales & Marketing Executive Roundtable. He has held numerous industry designations and has served on several industry boards, including: Hospitality Sales and Marketing Association International, Board Member of the Convention Sales Advisory Committee – Orlando/Orange County Convention & Visitors Bureau, and the Advisory Committee for Carlson Hotels Worldwide. He has also been published in Hotel Management. Ron attended Valencia College and the University of Central Florida.