Corporate Director-Digital Marketing & Ecommerce
As Corporate Director of Digital Marketing & Ecommerce, Michael Zayas moves Real Hospitality’s revenue generating initiatives into the future. Michael manages the portfolio’s digital footprint by overseeing all ecommerce channels, brand field marketing efforts, web content, SEO, email/promotion strategy, and paid media (SEM, re-marketing, meta sites, social). He keeps the portfolio updated on digital trends, best practices, and market disruption while developing strategies with the revenue and sales teams to ensure revpar and profit goals are met and exceeded.
Prior to rejoining Real Hospitality, Michael was a digital marketing manager at Starwood Hotels where he developed innovative property specific and regional marketing plans for the New York City and Washington, D.C. portfolio. Michael is currently the co-chair of the Hospitality Committee for the Queens Chamber of Commerce, a committee member of the Brooklyn Chamber of Commerce’s LGBT Business Committee, and a member of NYC & Co’s Hospitality Committee. A thought leader in his field, Michael’s commentary has been published throughout the New York City region.