Creative Director – Marketing & Design
As Creative Director of Marketing & Design, Zach supports Real Hospitality Group’s Sales, Marketing, Graphic Design, Information Technologies, Social Media and Corporate Responsibility efforts providing graphic design of collateral, advertisements, eblasts, and additional marketing materials in both digital and print media. From a corporate perspective, Zach ensures all outbound marketing adheres to the different brand guidelines which are critical for both Real Hospitality Group and its portfolio of hotels. Zach is charged with maintaining integrity in concept development and illustration for each independent/lifestyle hotel’s identity and in corporate events, including logos, look and feel, brand voice and any additional marketing materials required.
Previous to his role at RHG, Zach developed a unique background in animation. His work as a Character Animator in commercials, TV series, short films and even video games allowed him to travel the United States, working on fantastic projects such as Speed Racer: The Next Generation, Toyota commercial spots, NASA short films and Xbox Live Games. Supplementing this industry experience, Zach is a graduate of Ringling College of Art and Design with a BFA in Computer Animation and is a graduate of Animation Mentor with a certified diploma of “Advanced Studies in Character Animation.”