New Projects Target Niche Segments and Expand Footprint in Manhattan
October 6, 2016 – Ocean City, MD – Executives at Real Hospitality Group (RHG) are expanding the portfolio with the new development projects slated to open in the last quarter of 2016. The company has continued its growth trajectory with long term projects and relationships now resulting in an expansion in New York City, and Miami, Florida.
The company increased its footprint earlier this year, with additions of new lifestyle brands that included the Hotel Shocard Times Square and a lifestyle boutique hotel project in Manhattan’s Midtown South area. Today, the company is preparing for the opening of 8 new projects in New York, Miami and the Mid-Atlantic resort area. “The investment we made in the early stages of development with our owners on these projects are continuing our commitment to delivering top quality results for our owner groups,” comments Ben Seidel, President and CEO of Real Hospitality Group.
Emerging from the development and construction pipeline are 8 new properties, including:
Dual Brand Hilton Garden Inn and Homewood Suites – Miami Dolphin Mall – opened September 28, 2016. This unique 232 room, 11 story tower is host to a 132 room Hilton Garden Inn and 100 room Homewood Suites by Hilton. Bar Flamenco Lounge and Grille serve up the flavors popular in the local food scene. With 5,500 square feet of meeting space, outdoor pool and fitness center, the two hotels offer distinct lobbies, and a fresh combination of texture and style indicative of their Miami roots.
aloft Long Island City, New York – opening November 2016. The 185 room tower is the company’s fourth aloft brand. The Long Island City location offers sweeping Manhattan skyline views and is in the heart of the area’s key business center, with easy subway access to Manhattan and the surrounding areas.
Four Points by Sheraton Manhattan Midtown West – opening November 2016. This 150 room hotel is located at the corner of 35th Street and Tenth Avenue, in the heart of the new Hudson Yards development project. Custom design and convenience to Penn Station and the extended 7 Subway line provide an excellent location for guests in the city. Unique and spacious corner rooms offer sweeping views of the skyline overlooking the Hudson River.
Hyatt House Manhattan Chelsea – opening December 2016. The 150 room hotel is the first Hyatt House brand in New York City, and the first in an urban destination market. The hotel features apartment style suites and spacious guest rooms unique for a Manhattan hotel. Rooms and suites offer floor to ceiling windows, many with full kitchenettes, signature breakfast, and a fitness center on the 30th floor with views from Central Park to the Freedom Tower.
Hotel RL, New York, Brooklyn – opening November 2016. The 70 room hotel is located in the up and coming Bed-Stuy neighborhood of Brooklyn, and the first Hotel RL by Red Lion Hotels in the market. The unique style blends a cool vibe with a focus on technology and inviting public spaces to showcase local performance artists bringing a community connection to the guests. RHG expertise in the lifestyle hotel space has been key in making Hotel RL concept come to life and embraces the Brooklyn vibe.
Fairfield Inn Ocean City, MD – opening December 2016. The 125 room hotel is centrally located in the resort town of Ocean City, MD, and a first for the brand in this destination. The hotel will feature a bayside indoor/outdoor pool on the second floor, and spacious rooms with microwaves and refrigerators ideal for beach going guests.
Fairfield Inn North Bergen NJ – opening late 2016. This marks the 15th Marriott brand launched by the team at RHG. The 120 room hotel is convenient to many of the area’s key employers and public transportation hubs for commuters. The contemporary style offers the signature Fairfield Inn design, and will be an ideal choice for both business and leisure travel.
“Our Company culture continues to create value for our owners, and with strong brand relationships, we are able to execute the pre-opening critical actions and implement our systems for a long term asset value increase,” adds Seidel. “Launching these locations sets the tone for next phase of growth in 2017, with new channels of business relationships and expansion into new markets that continue targeting long range growth and asset management.”